Last updated: 15 January 2026
Adlera GmbH (“Adlera”, the “Company”, “we”, “us” or “our”) is a mobile advertising platform operating a performance-based advertising and affiliate marketing network, connecting advertisers and publishers and providing supporting attribution and analytics functionalities (the “Services”).
At Adlera, we respect the privacy choices of our website visitors, clients, business partners (together, the “Partners”) and end-users whose data may be processed in connection with our Services.
This Privacy Policy (the “Policy”) explains how we collect, use and disclose personal data when you visit our website located at www.adlera.io (the “Website”) or when our technology is used in connection with mobile applications and websites operated by our Partners.
Please read this Policy carefully to understand our practices and your rights in relation to your personal data.
1. Who We Are
Adlera GmbH acts as a data controller and data processor, depending on the context of the processing.
- Company name: Adlera GmbH
- Address: Tölzer Str. 1, 82031 Grünwald, Germany
- Registration number:
- Email: contact@adlera.io
By accessing the Website or using our Services, you agree to this Policy. Your acceptance also applies to your employees or representatives, where applicable.
2. Personal Information We May Collect Directly from You
a) When our advertising technology is used
If you install or use an app or visit a website that uses Adlera technology, we may collect limited personal data, including:
- Device information: device type and model, manufacturer, operating system (iOS or Android), carrier name, IP address, mobile browser, and device identifiers such as IDFA, Google Advertising ID (GAID), or other internal device identifiers.
- Advertising interaction data: information about ads viewed or clicked, installs, conversions, and whether you interacted with an advertiser’s website or app.
- Log data: app or website visited, session timestamps, time zone, language, network type.
- Approximate location: derived from IP address, where enabled.
We use this data to:
- Serve and optimize advertisements;
- Measure ad performance and conversions;
- Apply frequency capping;
- Detect and prevent fraud;
- Enable geo-targeting where permitted;
- Maintain, secure and improve our Services.
b) When you contact us
If you contact us via email, phone or through our Website, we may collect:
- Name, contact details, company name, location, and any information you choose to provide.
This data is used solely to respond to inquiries, provide support, and manage our business relationship. Telephone calls may be recorded where legally permitted.
c) When you register or do business with us
If you register as an advertiser, publisher, or partner, we may collect:
- Name, contact details, company information, payment details, and tax-related information.
This data is used to:
- Create and manage accounts;
- Perform contractual obligations;
- Provide customer support;
- Notify you about service updates;
- Comply with legal obligations;
- Protect our legal rights and interests.
d) Marketing communications
If you subscribe to marketing communications, we may collect:
- Name, email address, company name, location.
We use this information to send updates, product news, and marketing communications. You may unsubscribe at any time.
3. Personal Information We May Collect from Third Parties
a) Advertising partners
We may receive personal data from advertisers, publishers, or partners using our Services, including:
- Advertising interaction data;
- Device and log information as described above.
This data is used to operate, measure, and improve our advertising Services.
b) Third-party service providers
We work with third-party service providers such as Appsflyer, Adjust, Kochava, Branch, Singular, Google, and Meta. These providers assist with attribution, analytics, hosting, fraud prevention, and service optimization. Data sharing is limited to what is necessary for these purposes.
4. Information We Automatically Collect
When you visit our Website, we may automatically collect:
- Usage data: pages visited, session duration, interaction data, referring URLs.
- Technical data: IP address, browser type, operating system, time zone, cookies.
Cookies are small text files stored on your device. You can control cookie settings through your browser. Disabling cookies may affect Website functionality.
5. Legal Basis for Processing
We process personal data based on the following legal grounds under GDPR:
Legitimate Interests
Where processing is necessary to operate, secure, and improve our advertising Services and business operations.
Consent
Where required, such as for mobile app tracking or cookies, consent is obtained by app publishers or through website consent mechanisms.
Contract Performance
Where processing is necessary to perform contracts with advertisers, publishers, or partners.
6. Disclosure of Your Information
We may share personal data with:
- Advertisers and publishers for campaign delivery and reporting;
- Third-party service providers supporting our operations;
- Group companies, where applicable.
We may also disclose data:
- In connection with a merger, acquisition, or asset sale;
- To comply with legal obligations or enforce our rights;
- For fraud prevention and security purposes.
We do not sell personal data.
7. International Data Transfers
Your personal data may be transferred to countries outside the European Economic Area (EEA).
Where such transfers occur, we apply appropriate safeguards in accordance with applicable data protection laws.
8. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Policy, or as required by law, regulatory obligations, or legitimate business needs.
9. Your Rights
You may have the right to:
- Access your personal data;
- Request correction or deletion;
- Restrict or object to processing;
- Withdraw consent where applicable;
- Receive a copy of your data in a portable format.
Requests can be made by contacting dpo@adlera.io.
You also have the right to lodge a complaint with the competent data protection authority.
10. Third-Party Websites
Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies separately.
11. Changes to This Policy
We may update this Policy from time to time. Changes will be reflected by updating the “Last updated” date. Significant changes may be communicated via the Website or email.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
dpo@adlera.io